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Proposal Name

Address

A full service sales and marketing solution for Gold Coast property developers.

NPA (New Projects Agency) specialises in a diverse range of real estate services. From beachside and beachfront off-the-plan sales to the resale of established apartments from our exclusive projects, we excel in connecting clients with their ideal homes.

Capabilities

Source

  • Site acquisition
  • Research

Shape

  • Research
  • Project Advice
  • Sales & Marketing Strategy
  • Pricing
  • Project Sales Experience

Market

  • Marketing Strategy
  • Brand Development
  • Asset Creation
  • Media Buying
  • Campaign Management
  • Graphic Design
  • Marketing Services
  • Connection with 3rd party providers

Sell

  • Sales Strategy
  • On-site sales people
  • NPA Display
  • Database
  • CRM System
  • Stock Management
  • Contracts
  • Settlements

Manage

  • Management Rights
  • Systems, Contracts, Accounting
  • Executive Leasing

Serve

  • After sales customer service
  • Caretaking – on the ground service

Connect

  • Technology Connection
  • Sustainable Connection
  • Interior Design & Furniture Connection
  • People Connection

Community

  • Creating a vertical communities of like-minded people in new properties.
  • Events
  • Loyalty Program

Our Team

Sales

Experienced Off the Plan Sales Agents

CRM & Marketing Automation Platform

In-person & Digital Sales Presentations

Database of Targeted Audiences

Lead Nurturing

Sales Track Record Overview

Sales
0 +
Exclusive Projects
0

750k - 9.5m

Price range

Average Price
0 m

Highlights

Cabana Palm Beach (30 Apartments) sold out in 8 weeks in 2020
 
Highest apartment sale price in Main Beach in 2021
 
Highest apartment sale price in Palm Beach in 2022
 
Launched Isle of Capri’s largest development in 30 years in 2023
 
Highest waterfront villa sale price in Runaway Bay in 2024

Project Overview

Project Overview

LOCATION

41-43 Regent Street, Woolloongabba

NUMBER OF UNITS

68 Units

7 x FLOORPLAN LAYOUTS

Typical Floorplate Levels 2-12 ~ 5 per floor x 2 Bedroom Units

Levels 13-14 ~ 4  per floor, 2 x 2 Bedroom Units, 2 x 3 Bedroom Units

AMENITY LAYOUT
  • Rooftop Communal Terrace
  • Lawn & Recreation Area

  • BBQ & Dining Areas

  • Yoga Space

  • Firepit

  • Gym, Spa/Hot Tub

  • Private Dining Room

Sales and Marketing Budget within Feasibility

Project Overview

OVERVIEW
GRV

$83M (Approx)

PRODUCT

2 & 3 Bedroom Residences

No. of Product

68

SALES COMMISSION

2.5% + GST

50% commission payable at unconditional contract, 50% payable at settlement.

Noted: For the first 30% of the presales, JCK will have up to 3 months or once construction funding has kicked in to release the funds. Whichever one is sooner.

MARKETING @ 1% OF GRV

$830,000

BREAKDOWN
BRAND, WEBSITE, PRINT, RENDERS + WALKTHROUGH & PHOTOGRAPHY/VIDEO

$150,000

DISPLAY SUITE AND/OR ADVERTISING

$150,000

ADVERTISING

$400,000

CONTINGENCY

$130,000

TOTAL

$830,000

Selling Stages - The Triathlon

SWIM - PRE-SALES

All assets & full media schedule required.

DA approved, Builder appointed with contract signed & publicly announced, Construction start date locked in based on achieving pre-sales target.

BIKE - CONSTRUCTION

Full Media Schedule Required initially.

Maintenance media schedule required with a reduced budget during this phase.

RUN - NEARING COMPLETION

Sell remaining stock
Full Media Schedule Required
Last 3 months Construction

Full Media Schedule & Budget required.

Project Overview

TIMING

10 - 12 weeks, Mid August - Late October

Brand and Asset Creations

Brand Strategy, Identity
& Guidelines

Asset Creation

Media Planning & Buying

 

* Based on full set of architect plans
and 3D Model being ready for Renderer
by mid August.

10 - 12 weeks, Mid August - Late October

Early-Mid November

Retail Launch

Full suite of marketing assets and media schedule required. All renders, walk-through, brochure, video, schedule of finishes, website, campaign advertising etc. 

Early-Mid November

Project Overview

Advertising and Marketing

Advertising

Media Planning and Scheduling
3 – 6 month media schedule based on the lead generation to conversion ratio required to achieve the project’s targeted rate of sale.

Marketing Admin
Ensuring creative material deadlines are met, updating relevant ads with copy, images, video etc. 

Media Buying and Management

Negotiating rates with publishers where possible and booking media to achieve the best cost per lead and cost per sale that fits within the project’s feasability. Managing bookings, material deadlines and invoicing.

3.5% service fee

Media Schedule

Full Media Schedule Required initially.

Maintenance media schedule required with a reduced budget during this phase.

Leadbook Package

Social Media Lead Generation
$5,000

Monthly Campaign Amends
2

Approx Lead Delivery*
30-50*

Monthly Reporting

Campaign Minimum Length
3 Months

REA

Social Media Lead Generation
$5,000

Monthly Campaign Amends
2

Approx Lead Delivery*
30-50*

Monthly Reporting

Campaign Minimum Length
3 Months

Domain

Domain Premium Project

Project Listing (Premium position)

Individual property listings

 

Domain Project Extend

Project Listing (Premium position)

Individual property listings

Google Campaign

Google Campaign

Adwords

Retargeting

Display Network

Management

Apartments & Developments

Project Showcase Listing

Social Media Posting

Dedicated Campaign Manager

Project Editorial

Newsletter Featured Development

Newsletter Banner Ad

Sponsored EDM

Sponsored Segmentation SMS

Audience Extension Options

Homepage Featured Placement Options

Urban

SMS verified leads

Project Listing

2 Feature Editorial

2 Feature EDM

Urban Social Audience Extension

Urban Audience Retargeting

Brand and Creative

Brand

Strategy
– Client briefing session
– Brand strategy and development
– Competitor analysis
– Key messages
– Brand personality and tone of voice
– Naming

Identity
– Brand visual identity
– 2x creative territories (directions)
– 2x logo concepts
– Imagery and photographic style
– Primary and secondary colour palettes
– Logo files in EPS, PNG & SVG to be provided

Style Guide
– Proper logo size and placement
– Correct use of the colour palette (RGB & CMYK values)
– Typefaces
– Image and photography guidelines

Asset Creation

Project Renders / Walkthroughs
Allowance circa $100,000 +GST
TBC Quote

Project Video
Allowance $5,500 – $7,500

Location Video and Photography
Allowance $5,500 – $7,500

Landing Page and Full Website includuing design, development and CRM connections.
$7,000 +GST

Graphic Design Package
$15,000 +GST

  • Hoarding
  • Marketing Floorplans x 3
  • Fact Sheet
  • Project Brochure
  • Schedule of Finishes Brochure
  • Location Map
  • Print / Magazine Ads
  • Digital Display Ads
  • EDMs
  • Social Media Set Up
  • Apartment Selector

Printing 
Allowance $10,000

We are your

Get in Touch

npaprojects.com.au
 
07 5677 0511
 
9/14-16 Tedder Ave, Main Beach QLD 4217
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