A life of luxury by the sea - La Mer interactive display suite is now open

La Mer, Gold Coast’s highly anticipated $98m residential tower, has officially entered the property market. A joint venture between Polites Property Group and QNY Group, this luxury development offers 29 spacious, full-floor apartments plus an opulent, double-storey penthouse and four levels of secure basement car parking - including dedicated parking bays for visitors and guests.


The development team announced the project’s official launch on Saturday 12 June 2021. Constructed on site is a display suite which offers visitors an immersive experience to truly get a feel for these off-the-plan homes.



Alex Polites, of Polites Property Group, comments, “buyers will have the opportunity to experience La Mer for themselves at the kitted-out, on-site sales suite where they can experience the high-end finishes and also engage with an interactive 3D tour which allows the buyer to do a virtual walkthrough of the apartments before they have been built.”


As a nod to its French namesake, meaning ‘the sea’, each apartment at La Mer will enjoy expansive ocean views and the convenience of direct walkway access to the sandy expanses of Main Beach, perfectly packed within architecturally designed interiors.


Located on a prime beachside site at 3580 Main Beach Parade, La Mer apartments will span a generous 307sqm with your choice of three or four bedrooms with 3.5 bathrooms. All homes come with a minimum of two secure car parking spaces and ample storage throughout the built space.


Anthony Quinn of QNY Group says La Mer will provide a high level of sophistication to the Main Beach locale. “La Mer has been crafted to positively contribute to the current gentrification of Main Beach, offering spacious, contemporary apartments in a coveted location just meters from the beach and all that the suburb and its central Gold Coast location has to offer,” he explains.


While the development offers a premium, sophisticated lifestyle, it does so at a competitive price range for the enviable location. Anthony continues, “averaging $10,500 per sqm, La Mer provides exceptional value for money given the current price of older-style, second-hand apartments within the suburb.”


“Why wouldn’t you wait for La Mer to be built and enjoy all the benefits of moving into a sophisticated yet effortless apartment where the best of acclaimed beachside living with a sea breeze is yours to be enjoyed?”


Anthony Quinn, QNY Group



La Mer follows the success of Polites Property Group’s interest in the highly successful, sold-out $85m Cabana Palm Beach residences. Alex says La Mer’s air of affordable luxury will ensure the development becomes a jewel in the suburb’s high-end property crown. “Beautifully appointed, La Mer is sure to please the most discerning of buyers with a well-considered floor plan that capitalises on the building’s prime north-easterly aspect with large liveable spaces that make the most of natural light and breezy cross-ventilation.”


Inside the apartments, Mannigan Interior Design offers a host of premium finishes for an elevated lifestyle by the water. Kitchens feature high-end Smeg appliances, Liebherr integrated fridges, Dolce Vita Quartzite benchtops and your choice of Barben satin brass or satin nickel tapware. Throughout the homes, beach oak timber flooring feature underfoot, while travertine porcelain tiles elevate the bathrooms. Local architect Archidiom designed an entire level dedicated to residents’ amenities including a 13-meter lap pool and barbecue facilities.


The onsite sales suite is open daily from 10 am to 2 pm.


Published by Apartment Developments